persuasive communication techniques pdf

2.0863 1.7838 2.104 1.7841 2.0997 1.7961 c 1.8819 1.7329 1.8724 1.7319 1.8724 1.7365 c 1.8874 1.8205 1.8862 1.8191 1.884 1.8208 c 2.239 2.3411 l 1.8786 1.6772 1.8793 1.6758 1.8807 1.6754 c 1.8091 2.2798 1.8082 2.2727 1.8117 2.2692 c 12 0 0 12 92 149.9648 Tm 1.4187 2.0689 l 1.815 1.5762 1.827 1.5869 1.8461 1.5848 c -0.005 Tc 1.9305 2.122 1.9283 2.1213 1.9262 2.1209 c Q 1.7643 1.9829 1.7665 1.9896 1.7626 1.9952 c 0 Tw -0.014 Tw /F0 1 Tf 0 0 0 1 k ET 0 0 0 1 k -0.66667 -1.16667 TD /GS2 gs h [(our)-20(self on y)15(our topic)-10(,)-297(r)10(emember wh)19(y y)15(ou)]TJ 2.0611 1.6062 l 1.9339 2.0277 1.9249 2.0231 1.9279 2.0143 c Q 0 0 0 1 k 0 0 0 1 k Q 1.5529 1.7334 l 1.4454 2.1047 l 0.127 Tw 1.906 1.7908 1.9055 1.7869 1.9017 1.7869 c 0 0 0 1 k 1.8056 2.4771 l 0 Tc 0 0 0 1 k 1.9176 2.0694 1.9189 2.0715 1.9197 2.0722 c 0 Tw -0.75 -1.16667 TD 2.0019 1.7279 2.0055 1.7284 2.0092 1.7293 c 1.8091 2.2593 1.8242 2.2607 1.8255 2.2522 c 2.1287 1.6396 l 4 0 0 4 84 519.2648 Tm q 0 0 0 1 k [(class present)60(a)65(tio)35(n skills)]TJ 1.4161 2.0803 1.4152 2.0814 1.4138 2.083 c (str)Tj [(audience)20(,)-163(and y)15(our calm demeanor helps them in a number or w)10(a)34(ys:)]TJ Q q 0 -1.16667 TD 1.9654 2.1011 1.9619 2.0987 1.9576 2.099 c 1.66653 0 TD 0.039 Tw Q 2.0658 2.5024 l BT 1.6087 1.6365 1.599 1.6344 1.588 1.6434 c 45 0 obj 2.2987 2.2574 2.299 2.2567 2.3011 2.2528 c (cientl)Tj 1.71021 0 TD In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to ... 0.055 Tw (ophone if practical. 1.6351 1.663 1.6357 1.6629 1.6373 1.6627 c 0.022 Tc techniques to effectively persuade an audience. [(and ho)30(w to sa)34(y it \(the dozens of selections of language)20(,)-246(str)-25(uctur)9(e)20(,)-246(non-)]TJ 0.046 Tc (our intr)Tj 1.5529 1.7334 l Q 1.8199 1.7812 1.8217 1.7826 1.822 1.7843 c 0.163 Tw (s heads will be in the w)Tj 1.7511 1.7736 1.7511 1.7736 1.7512 1.7737 c f BT 12 0 0 12 152.6812 234.9023 Tm 1.7001 1.6234 l BT -2.8125 -1.16667 TD /GS1 gs [(Pr)10(e-pr)9(esenta)10(tion Chec)-20(k)]TJ 1.5411 2.3742 l 1.6892 1.5847 l 1.8871 2.4864 1.8845 2.4872 1.8836 2.4875 c q q f (tter of de)Tj 0.39722 0 TD q 1.7884 1.8279 1.7854 1.8297 1.7815 1.8307 c q )]TJ [(Br)10(o)30(wn Univ)19(er)-20(sity Bo)15(x )]TJ /GS1 gs 1.7768 2.3401 m 2.1417 1.6367 l q /F0 1 Tf 1.8335 1.7542 1.829 1.7568 1.8272 1.7609 c [(practice sessions)20(. 1.8995 1.8297 m 1.8656 1.5823 l 0.129 Tw 1.8263 1.8247 1.8285 1.8254 1.8306 1.8254 c 0 0 0 1 k /GS2 gs ET 1.8892 1.8653 m -0.019 Tw 0 0 0 1 k 1.7819 1.7661 1.7805 1.7659 1.7789 1.7664 c (21)Tj 0 0 0 1 k 0.022 Tc 1.7923 2.0793 l 1.748 2.164 1.7531 2.1633 1.7561 2.1608 c h ET f /F0 1 Tf 12 0 0 12 367.0137 218.6856 Tm 1.8209 1.7773 1.8197 1.7784 1.8198 1.7796 c /Fm2 Do q 0.054 Tw (ut it looks slopp)Tj 0 0 0 1 k 9.5 0 0 9.5 201 451.9648 Tm (. 1.7781 2.2985 1.7682 2.3013 1.7609 2.2967 c /GS2 gs q 0 0 0 1 K ET Q 2.2552 1.6848 l 1.7497 2.2265 1.7488 2.2318 1.7454 2.2332 c >> 1.9434 2.3281 1.9322 2.3147 1.924 2.3031 c /GS2 gs ET q /GS2 gs 2.3146 2.3175 2.3011 2.317 2.2915 2.3128 c f [(will ther)10(e be m)9(ultiple oppor)-35(tunities? 1.8603 2.0994 1.8543 2.1004 1.8517 2.1036 c 2.68254 0 TD (ments ar)Tj 12 0 0 12 89.4932 285 Tm 2.1199 2.2332 2.1208 2.2201 2.1083 2.2173 c 1.98 2.0687 1.9985 2.0665 2.0054 2.0754 c Q /F0 1 Tf 12 0 0 12 84 291.9648 Tm h (y in the futur)Tj 1.8874 1.877 1.8935 1.8791 1.8995 1.8791 c 2.3859 2.0099 2.3808 2.0081 2.3795 2.0069 c [(the sources of tha)10(t e)14(vidence ar)10(e also acceptab)15(le to the audience \(Ilardo)19(,)]TJ 1.6808 2.1495 1.67 2.1643 1.6554 2.1622 c /F5 1 Tf The psychologically based persuasive appeals we will discuss are cognitive dissonance, positive and negative motivation, and appeals to needs. 0 0 0 1 k ET 2.3795 1.9586 l 2.0752 2.3017 2.0786 2.2992 2.0764 2.2967 c (. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more. /GS1 gs 2.0373 2.2579 2.0351 2.2515 2.0321 2.2434 c 0 0 0 1 k First, to what extent does persuasion a ect the behavior of each of these groups? /Length 5612 1.8177 2.1015 1.8156 2.1064 1.8134 2.1103 c -0.66667 -1.16667 TD 12 0 0 12 290.8431 79.9648 Tm f 1.8805 2.5086 1.8739 2.5114 1.8736 2.5179 c (te y)Tj /GS0 gs 2.245 1.7381 l T* 1.8032 1.6843 1.7922 1.6898 1.7822 1.6938 c /GS2 gs q (n)Tj 1.9615 2.1375 1.9576 2.1488 1.9628 2.1555 c 2.2442 2.4022 l 0.074 Tw /Size[159.321 194.287] /F0 1 Tf 1.8926 1.7149 l 1.7561 2.1608 m 1.7617 2.0793 l 1.8633 1.5565 1.8603 1.5543 1.8598 1.5512 c Recent developments covered in the new edition include: * the re-election of New Labour in 2001 * the changes in government information and communication policy introduced by the Blair administration since 1997 * the 2000 election of George ... 1.4423 1.8644 l f ET (30)Tj 0 0 0 1 k 1.72 2.1149 1.7135 2.1149 1.7084 2.1121 c /GS1 gs [(or her audience and decide ho)30(w best to r)9(eac)-20(h them both v)20(erball)20(y and)]TJ 1.9884 1.757 1.9881 1.7571 1.9879 1.7571 c 1.9111 2.0037 1.9038 2.0019 1.9008 2.0041 c 2.3504 1.9291 2.3373 1.939 2.34 1.9547 c q 1.4809 1.7799 1.4825 1.7779 1.4894 1.7805 c 1.7778 2.5039 l 1.6679 2.1721 1.6662 2.1883 1.6821 2.1887 c 2.06201 0 TD )]TJ 0.068 Tw 2.02 2.039 2.0119 2.032 2.0127 2.0228 c 2.0588 2.1834 2.0743 2.1894 2.0777 2.2042 c 1.6559 2.4678 l 12 0 0 12 66 524.4648 Tm [(ar)10(e speci\336c to c)-20(hemistr)-10(y:)]TJ /GS2 gs 2.0209 2.1357 l f /GS1 gs BT 1.7165 1.7596 1.7094 1.7588 1.7076 1.7644 c 2.3168 2.2888 m 1.97456 0 TD 1.9016 2.5082 1.9059 2.5039 1.9062 2.4987 c >> )80-229(If y)15(ou ar)9(e not going to)]TJ /GS2 gs /GS1 gs (Setting Priorities:)Tj ET (amous v)Tj [(ner e)15(v)19(en if y)15(ou feel a questioner is becoming hostile or confr)10(onta-)]TJ 1.6282 1.6554 1.6291 1.6569 1.6296 1.6591 c ET /F2 1 Tf 1.7122 1.7979 1.7135 1.7901 1.7221 1.7905 c 1.8217 2.4858 1.8239 2.4884 1.8273 2.489 c (/)Tj BT 2.40332 0 TD 1.8405 2.1721 1.8379 2.1809 1.8311 2.1862 c -10.34142 -1.16667 TD 1.7122 1.7979 1.7135 1.7901 1.7221 1.7905 c 12 0 0 12 66 334.1856 Tm -0.75 -1.16667 TD (for opinions fr)Tj /GS2 gs 1.4511 1.9482 1.4534 1.947 1.4582 1.9469 c (tion,)Tj endstream 0 0 0 1 k 1.6893 2.4822 l q /GS1 gs ET 1.4895 2.2525 l /F0 1 Tf 0.34302 -1.16667 TD 1.9856 1.5474 l [(talk about it,)-185(do not put it up! 2.1328 2.1304 2.1242 2.1326 2.1152 2.1333 c 1.8982 1.8332 1.8926 1.8314 1.89 1.8335 c 2.0691 2.2109 m (6)Tj 1.9658 2.248 1.977 2.2296 1.9606 2.2254 c /GS1 gs /F5 1 Tf -10.95825 -1.86667 TD /GS1 gs [(de)14(v)20(eloping a thesis sta)10(tement:)-220(a single simple sta)10(tement tha)10(t clearl)19(y and)]TJ q (per Business,)Tj /Resources<>/XObject<>/ProcSet[/PDF]>> -0.002 Tw Q Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. )]TJ /GS2 gs 1.9882 2.2282 1.974 2.2233 1.9688 2.2138 c f Q /GS1 gs 1.9761 2.3239 1.9761 2.3154 1.9757 2.3108 c [(t y)15(ou wish to accomplish with y)15(our pr)9(esenta)10(tion)]TJ 0.31714 0 TD (with the visual aids incor)Tj /F4 1 Tf 1.7412 2.5012 1.7392 2.5012 1.7338 2.5002 c /GS1 gs 0.019 Tw BT /GS2 gs BT -25.70802 -1.16667 TD 1.7747 1.9808 1.7729 1.9755 1.7665 1.9769 c 2.0308 2.1931 2.0317 2.1948 2.0295 2.1952 c (tion to addr)Tj /GS1 gs 0 0 0 0 k 2.0434 2.4775 l 1.8991 1.8403 l stream 2.0825 2.2529 2.0773 2.2434 2.0786 2.2339 c q -0.01 Tc [(class present)60(a)65(tio)35(n skills)]TJ 1.8879 2.2222 1.8995 2.2099 1.8982 2.1972 c 0 0 0 1 k 1.6941 2.0207 1.6907 2.021 1.6873 2.0231 c 12 0 0 12 84 415 Tm 1.9529 2.2042 1.9537 2.2148 1.9606 2.2191 c (4)Tj 1.39575 0 TD 0 0 0 1 k 2.0713 2.0701 2.064 2.0793 2.0528 2.08 c )-33(Y)110(ou can get tw)35(o types of feedbac)-20(k on y)14(our actual pr)10(esenta)10(tion:)-203(y)14(ou)]TJ 2.0561 2.4834 l 12 0 0 12 48 434.2657 Tm 15.3811 -0.03125 TD 2.0012 2.4872 l Wha)10(t)]TJ BT BT (n)Tj (Challeng)Tj /F0 1 Tf q 0 -1.16667 TD 12 0 0 12 84 126.4648 Tm 1.8388 1.8321 1.8358 1.8286 1.8397 1.8286 c )]TJ h BT )-183(Remember)89(,)-183(audio)30(visual aids ar)9(e used)]TJ )-441(an o)29(v)20(erhead a)10(t the)]TJ 1.9916 2.2808 1.9964 2.2837 1.9959 2.2875 c q [(\). 2.0815 1.6142 2.0927 1.6111 2.0992 1.6 c ((ITCs). 2.0437 2.1026 2.0454 2.099 2.0407 2.0976 c This has consequences for both the professional sector and the research of the current effectiveness and advertising structure. endobj BT BT q (v)Tj 0.092 Tc (3)Tj [(Pr)29(actice Does Make)]TJ /GS1 gs 9.5 0 0 9.5 213 580.875 Tm [(a\) Ha)30(v)20(e the focus of y)14(our talk so clear tha)10(t y)15(ou can r)9(ecite it. Q 1.9572 2.2229 1.9542 2.2198 1.952 2.2184 c 1.9215 2.1354 1.9232 2.1368 1.9253 2.1364 c 1.69165 0 TD q 0 Tw Q 2.3818 2.0128 2.3859 2.0124 2.3859 2.0112 c 2.3763 2.1808 2.3694 2.1803 2.3667 2.1801 c /GS1 gs This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication. )]TJ -0.003 Tw 10.30492 0 TD 1.7609 1.7559 1.7609 1.7559 1.7609 1.7559 c [(12)24(19)]TJ 3.55629 0 TD Q 0 0 0 1 k q ET )]TJ q 0.153 Tw /GS1 gs [(comm)10(unica)9(te y)15(our ideas! 1.524 1.7695 l 1.5193 1.7151 l 0 0 0 1 k 1 -1.16667 TD /Size[159 194] (and activ)Tj /GS2 gs f 1.7041 1.8187 1.7006 1.8102 1.6946 1.8092 c /Length 4806 /GS2 gs BT 1.7497 1.8124 1.7488 1.8318 1.7385 1.8198 c 1.9073 2.2466 1.8918 2.2293 1.9042 2.2162 c (as lo)Tj 1.5256 1.7859 l 12 0 0 12 329.6426 413.9648 Tm 1.7648 1.7739 1.7712 1.7788 1.7772 1.7753 c 0.006 Tc q 2.0226 2.0976 2.0256 2.1001 2.0278 2.0997 c 2.0196 2.2727 2.0282 2.2611 2.0175 2.2575 c 1.825 2.1467 1.8207 2.1449 1.8177 2.141 c -0.002 Tw 1.8642 1.5692 m [(the)15(y w)9(a)10(tc)-20(hing y)15(ou or looking out the windo)30(w? 2.97608 0 TD 0 0 0 1 k ET q 1.8315 1.8039 1.8168 1.8187 1.8048 1.811 c q h /SA true (w)Tj /F0 1 Tf /GS2 gs 2.0004 1.7222 2.0005 1.7187 1.9969 1.7168 c 0.31714 0 TD /GS5 gs 1.8754 1.8018 1.872 1.8021 1.8694 1.8025 c Q 5.73026 0 TD Q 0.39087 0 TD q [(could y)15(ou still pr)9(esent using a b)15(lac)-20(kboard? 12 0 0 12 89.4932 107 Tm BT q 2.3362 1.9153 2.336 1.9129 2.3433 1.9114 c 2.2501 1.7407 2.252 1.7425 2.2583 1.7393 c q 3.47532 0 TD 1.9576 2.1396 1.9576 2.1357 1.9555 2.1347 c f 1.9337 1.701 1.9325 1.702 1.9309 1.7021 c -5.31723 -1.16667 TD /GS1 gs q f 1.8612 2.2914 1.8577 2.2932 1.8582 2.2964 c /GS1 gs (If y)Tj BT /Name/Fm2 0 0 0 1 k 0 0 0 1 k (tion of ideas)Tj -3.01042 -1.16667 TD 1.86328 0 TD [(ha)30(v)20(e contr)-20(ib)9(uted their time and)]TJ /GS2 gs Q 1.8801 1.8434 l /F0 1 Tf 2.0734 2.0987 2.0876 2.0962 2.0993 2.0994 c 2.3705 2.2086 l [(w)10(a)35(y y)15(ou included y)14(our o)30(wn bac)-20(kg)-20(r)10(ound and inter)9(est in the)]TJ

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