Strategy: CTS Cement Manufacturing needed a redesign of boxes to bring the Rapid Set® brand name forward along with each product name. Box designs needed to be multi-lingual in both English and Spanish, along with international language versions.
Implementation: New box designs made the Rapid Set® logo, product name, and highlights more prominent for shelf appeal. Strict adherence to press requirements, color tolerances, and print specifications were implemented to keep printing costs down, to expedite production, and to ensure delivery to Home Depot stores and supply yards nationwide.
