Bag Design

Bag Design

Bag Design

Strategy: CTS Cement Manufacturing requested the re-alignment, re-positioning, and redesign of over 80 existing products withing three core master brands: Rapid Set, Komoponent and CTS. Implementation: Adhering to strict cost analysts, each design was created with advanced knowledge of bag template specifications, printing plate limitations, color trapping requirements, and print tolerances.  Graphical elements were defined for each […]

Motion Graphics

Motion Graphics

Strategy: iCRco and Rapid Set needed motion graphics to heighten exposure of each brand’s value propositions. Implementation: Utilizing Adobe After Effects templates, videos were quickly created, on-time and under budget, for use at various trade show exhibits.

Product Decals & Overlays

Product Decals & Overlays

Strategy: iCRco was in need of branded decals and graphic overlays for their various computed radiography machines. Implementation: In addition to creating logos for each product, each had their own distinctive brand within a family of products.

Websites & Email Blasts

Websites & Email Blasts

Strategy: iCRco and CTS Cement Manufacturing needed eblasts and website development to heighten their digital marketing initiatives. Implementation: Email marketing blasts, newsletters, interactive advertisements, and integrated video engaged online viewers to take action and make a sale.

Banners

Banners

Strategy: Minimizing cost-per-impression, exhibit hall banners provide an excellent opportunity to promote a brand image. Implementation: Trade show attendees are distracted and need simple visuals and messaging to catch their attention – All achieved with communication through smart design. PDF Previews: Rapid Set Sealant and Adhesive Banner  iCRco Vet Banner iCRco Products Banner  

Infographics

Infographics

Strategy: Not all cement is alike, and CTS Cement is different than all the rest. An infographic was needed to visually show the difference. Implementation: Getting a “big picture” at a glance, infographics are a great solution to captivate viewers. PDF Preview: CTS Cement Sustainability Infographic

Signage

Signage

Strategy: Supply yards were in need of point-of-purchase displays that identified each Rapid Set product, featured job site applications, and cement key features. Implementation: Products names and their branded colors were brought forward in successful store displays that  visually distinguished each brand offering. PDF Preview: Rapid Set Mortar Mix Supply Yard Sign

UI/UX Design

UI/UX Design

Strategy: Design a User Interface(UI) and User Experience (UX) for Captera x-ray imaging acquisition software, and Clarity PACS applications that will simplify use and create an intuitive interaction with users. Implementation: Strong communication across multi-discipline departments created highly successful desktop and mobile applications. PDF Previews: Captera User Interface Captera Anatomy Selection Interface Clarity Pacs User Interface

Billboards

Billboards

Strategy: Commerce Energy needed billboards, mobile advertisements, and gas pump toppers to present their new product offerings. Implementation: Billboards were placed throughout Texas with Clear Channel Advertising. Simplicity was used to communicate effective messaging for quick scan viewing from the street.

Magazine Ads

Magazine Ads

Strategy: Create magazine advertisements in various major industry publications that grab attention. Implementation: A strong focus on each brand’s value propositions, core values, and call-to-action create multiple ads that catch the eye and “pause the page turn.” PDF Previews:  Commerce Energy Think Green Ad iCRco iClarity Ad Komponent Ad Commerce Energy Defensive Tip Ad Komponent Prevent […]

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