Strategy: Evaluation of trade show matrix, attendee expectations, cost-per-impression, and return-on-investment are the foundation of exhibit design. As Creative Director, I focus on innovative solutions that maximize engagement and brand impact while aligning with business objectives.
Implementation: Attention-grabbing exhibits, coupled with the creation of engaging experiences, created multiple successful shows. For the World of Concrete, I designed a revolutionary 360-degree video wall booth that seamlessly integrated interactive kiosks, live demonstration stages, and cutting-edge NDI technology.
Results: The World of Concrete booth garnered widespread acclaim, setting a new industry standard for immersive experiences. Competitors inquired about the design, while attendees were captivated by the innovative approach. This project exemplifies my ability to lead creative teams, leverage emerging technologies, and deliver solutions that exceed client expectations.
World of Concrete Virtual Experience Link:
World of Concrete 360 Virtual Booth
Experience the evolution of innovative exhibit design through the above virtual World of Concrete booth, crafted using 3D Vista software. As Creative Director, I led the creation of this immersive experience, overseeing interactive elements, 360-degree imagery, audio integration, and intuitive user interface design. This virtual showcase represents the earlier iteration of the booth design, demonstrating strategic growth from a single-story design to the revolutionary two-story deck booth featured in the video. It exemplifies my ability to translate creative vision into engaging experiences across both physical and digital realms, continuously pushing the boundaries of exhibit design to exceed client expectations.
